8 social platforms.
100+ brand partnerships.
1M+ followers.

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Contact Gabby's Team

Meta-managed creator

Cannes Lions speaker

YouTube monetized

NYC-based 🗽

Globally activated

LinkedIn Top Voice

Gabby Beckford has 10+ years of experience transmuting her life experiences into measurable influence for brands.

Founder of @packslight, Gabby has partnered with leading global brands across travel, lifestyle, tech, and finance— blending creativity with data-driven strategy to produce content that performs.

From long-term brand ambassadorships to one-off viral campaigns, she approaches every partnership with the same mindset: timely communication, strategic creative, socially-literate execution, and storytelling that genuinely connects.

Ways to partner:

Why work with Gabby?

Working with Gabby means collaborating with someone who’s mastered both sides of the creator economy: the art and the strategy. With years of hands-on experience and professional training, she doesn’t just post; she plans. Her rates reflect not only a community of over one million+ engaged followers, but also her deep understanding of social platforms, cultural trends, and what actually drives conversion.

From creative ideation to campaign reporting, Gabby brings the precision of a strategist and the heart of a storyteller. You’re not hiring an influencer—you’re gaining a partner who treats your brand as if it were her own.

Let’s create something unforgettable together! I offer flexible partnership formats for brands looking to reach Millennial and Gen Z female audiences with authenticity and impact.

✦ Long-Term Partnership (Priority) Best for:
brands building sustained cultural presence

A multi-month brand integration built around a campaign arc Gabby develops with your team. This is the highest-trust, highest-impact format—recurring content, consistent audience exposure,
and a creator who becomes genuinely associated with your brand over time.

Includes concept development, a content roadmap, multi-platform delivery, and ongoing performance check-ins. Past long-term partners include Chase Bank, Marriott, and LinkedIn

✦ Short-Term Partnership Best for: product launches, seasonal campaigns, timely activations

One to three pieces of original sponsored content — reels, TikToks, carousels, or static — developed in Gabby's voice around your brand narrative. Includes concept development, production, and
one round of revisions.

Available on Instagram, TikTok, Threads, or LinkedIn. Cross-platform packages available.

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LinkedIn Creator Accelerator Program

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ADCOLOR Influencer of the Year 2024

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LinkedIn Top Voice":
Next Gen

✦ Brand Ambassadorship Best for: brands wanting
a face, not just a post

Gabby becomes an ongoing spokesperson and creative partner for your brand—appearing at
events, anchoring campaigns, and showing up authentically in her day-to day content. This is the format that builds the deepest audience association and the strongest conversion trust.

Includes negotiated exclusivity, event appearances, content deliverables, and ambassador-level creative input.

✦ Speaking & Appearances Best for: brand events, conferences, activations, panels

Keynote, moderator, or hosted experience at your event or activation. Topics include cultural marketing and the creator economy, travel as a lifestyle design tool, Gen Z Marketing, and Delusional Confidence—bold action before you feel ready. Available for live and virtual.
Learn more here.

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Traverse, 12 Month Achievement Award

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Pinterest Lifestyle Creator Residency

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Meta Inaugural We The Culture Program

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Lonely Planet Best in Travel Award

Newsweek Future of Travel Awards

Let’s partner!

To partner with Gabby, please email partner[@]packslight.com.

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BlackTikTok Program

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DBA Mentorship Program

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Word on the street 💬

  • "It was a pleasure to work with you on this project and hope for many more in the future. Delta was very pleased with your participation in this campaign."

    Delta Airlines

  • "The client absolutely loved what you put together and has been a quick favorite from the team! Thank you for putting together such an awesome video!"

    TikTok x The North Face

  • "Gabby! Our whole team is on Cloud 9. This is INCREDIBLE! A GREAT day for marketing and a challenging day for our engineers since your viral TikTok has pushed our systems well over what we had expected."

    Go Overseas

  • "Wow, what a report :) This is how we like to work with professionals. Also, we truly enjoyed your blog post. It was our pleasure to have you here in Berlin, and we would love to work with you in the future again."

    Visit Berlin

  • "Your campaign was the highest converting (rental car bookings) of an influencer we have ever worked with."

    Avail Car Rentals

  • "Not every creator has this connection with their audience, and from the perspective of a marketer — was a key reason we trusted you to deliver an effective piece of content about our brand, which you did!"

    EF Gap Year

  • "We were thrilled to see your followers agree with your Reel that Southern Idaho looks like Iceland! We chose you because of your authenticity and your thriving blog. Winter is a hard time to travel in Idaho and you absolutely slayed!"

    Visit Southern Idaho

  • "We are very happy with your content of Atlantis, The Palm and we appreciate your communication in terms of posting as well as your in-depth analytics report. This is very helpful for us to see."

    Atlantis, The Palm