Zoom Selects Gabby Beckford as One of 12 Creators for Inaugural Zoombassador Cohort

Written By Gabby Beckford



Gabby Beckford, Creatorpreneur and Founder of Packs Light LLC (@packslight), has been named to the first cohort of Zoombassadors, Zoom's new creator ambassador program.

Zoom introduced the cohort on LinkedIn in August 2026, describing the group as “Creators who built something from nothing, turned followers into clients, and turned their passion into an actual paycheck”.

Official Zoombassador cohort announcement

The inaugural cohort includes Jayde I. Powell, Jack Appleby, Shira Lazar, Helen Yu, Blake Morgan, Bashel Lewis, Olivia Jenkins, Olamide Olowe, Ama Hill, Justine Ezarik, Gabby Beckford, and Hannah Zhang. Zoom frames the program's goal as helping creators who run businesses show how those businesses run and grow using Zoom's tools, pairing that access with content opportunities for the cohort to share their own stories.

Beckford's path into the cohort began at the Cannes Lions Festival of Creativity earlier this year, where the Zoom team invited Beckford to a lunch that became the program's first reveal. Zoom announced Zoombassadors on the spot and invited the room to apply.

For Beckford, the program lines up with how she's already structured her work. Packs Light operates as an S-corp, and SeekPTO runs as its own platform under that umbrella — the creator-as-small-business-owner profile the program is built around, distinct from a typical single-post ambassador deal.

What the role involves

Over the six-month Program Term, Zoombassadors:

  • Get access to Zoom Workplace Pro, ZoomMate, and Bonsai by Zoom, each aimed at the day-to-day of running a creator business

  • Join monthly virtual sessions with Zoom senior leadership and other industry contacts

  • Receive public recognition across Zoom's owned, earned, and social channels

  • Provide ongoing product feedback that shapes how Zoom builds for the creator-as-business-owner segment



Putting it to work

Beckford's first activation under the partnership took her to Sip N’ Slay NYC, where she attended as an official Zoom ambassador and interviewed small business owners on the ground about Zoom's My Notes feature and how they're using it day to day.

Interviewees at Sip N’ Slay

"I've used Zoom for years internally with my team, externally when connecting with clients and brand partners, and as a tool in daily business, even in content creation," Beckford said. "Being a Zoom ambassador, giving them product feedback, and exploring their new features is incredible. I appreciate when brands see Creators as the small businesses that we are!"

Zoom announced the Zoombassador cohort on LinkedIn. Learn more about the program at zoom.com/zoombassadors.

Gabby Beckford
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